Head & shoulders marketing plan (product launch) this plan objective of the plan: - to increase market share from 13% to 15% - to generate sales profit 4% higher than last year (2010) - to boost sales revenue 4% higher than last year (2010) project report on head and shoulders shampoo. Head & shoulders is the world's number one anti-dandruff shampoo a power brand from p&g, this brand made it debuted in india in year of 1997 in the highly competitive shampoo market, which is estimated to be worth around rs1800 cr, h&s is a major player in the anti-dandruff niche. Head and shoulders shampoo, herbal essences shampoo, and original orange source shampoo, garnier hair dye and l'oreal hair dye and finally silvikrin styling products are popular and reoccurring advertisements i encountered in women's family magazines. The consumers of head & shoulders are the most satisfied with all the attributes of the shampoo and the range falls in the interval of 25 - 3 on the scale of 1-3 next on the list are organics and clinic plus.
Head & shoulders is one of the best known shampoo brands around the world shifting a gigantic 29 million units a year- about 110 bottles of the anti- dandruff formula sold every minute. The market is expected to increase due to increased marketing by players, lower duties, and availability of shampoos in affordable sachets in january 2003, procter & gamble home products limited reduced the prices of pantene and head & shoulders 75ml sachets from rs. Huge potential demand in shampoo market shampoo has become a kind of the largest products in personal care products and unilever aims to utilize clear to compete with head& shoulder from p&g and to gap the anti-dandruff market in china just send your request for getting no plagiarism essay. Stp marketing - download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online.
Project report on head and shoulders shampoo marketing essay procter & gamble (p&g) is an american company headquartered in downtown cincinnati, ohio, usa its products include foods, beverages, cleaning. Report on head and shoulders shampoo marketing essay introduction: procter vr, 05 okt 2018 00:26:00 gmt project report on head and shoulders shampoo marketing. Head & shoulder marketing - essay example the h&s anti dandruff shampoo bottle is a white rectangular shaped bottle with a royal blue per part where the cover is, having a few different colored strips on it depending on the variant of the product using attractive white and royal blue as its base. Project report on head and shoulders shampoo marketing essay bst project marketing management (shampoo)3642 downloadsdownload now chapter 3 conducting marketing research kotler keller marketing management 12th edition step 6: specific marketing.
Project report on head and shoulders shampoo marketing essay head and shoulders shampoo yes, because they had a direct target to young generation who suffer from dandruff conclusion in conclusion, head and shoulder shampoo company used a variety of an effective. The brandguide table above concludes the heads & shoulders swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Product: head and shoulders shampoo is a popular brand of shampoo it is one of the well known products of p&g company it is one of the reliable shampoos that removes dandruff and gives great look to your hair. According to the annual report of p&g (2014, p-23), pantene and head and shoulders alone made the company a global hair care leader with 20% market share for this report, pantene shampoo is chosen because it belongs to the global beauty segment of p&g pantene pro-v is a star brand of p&g however, it has only 16% market share in india (rahman. Situational analysis of head & shoulders shampoo essay head and shoulders is a product of proctor & gamble (p & g) p&g is a multinational consumer goods company headquartered in cincinnati, ohio, usa the company was established by william procter and james gamble on october 31, 1837.
Project report on head&shoulders shampoo miniproject (2009-11) bach submitted by melbin maria noble under the guidance of prof based on this current situation, by doing some maketing analysis of head & shoulders, i provide a marketing plan for head & shoulders in the next five years. Situational analysis of head & shoulders shampoo head and shoulders is a product of proctor & gamble (p & g) p&g is a multinational consumer goods company headquartered in cincinnati, ohio, usa the company was established by william procter and james gamble on october 31, 1837. - head & shoulders men ultra hair booster anti-dandruff shampoo is fuelled with high performance boosters to meet the hair and scalp needs of ultra demanding men - this anti-dandruff shampoo with caffeine will strengthen your hair to help it resist against premature hair loss due to dandruff and. Head&shoulders 1 marketing theory and practice 2 dedicationwe dedicated this report to our parents and the respectedteachers 2. Free essay: marketing plan for niften shampoo liu ye(jack) table of content executive summary 3 1 research of the product and brand 4 11consumer based on the survey, head & shoulders and pantene are the two biggest brand in the market which they take 66% if market shares.
Normal shampoo •dove, clinic plus, sunsilk, chic, fiama di wills herbal shampoo •ayur, nyle, shehnaz hussain, dabur, himalaya, herbal essence premium shampoo •revelon flex, wella, l'oreal, lakme, matrix, amway anti-dandruff shampoo •head and shoulders, clinic all clear, pantene one of the biggest barriers to shampoo usage is the. Head & shoulders ist deutschlands nr 1 anti-schuppen shampoo zu den haarpflegeprodukten gehören anti-schuppen shampoos, pflegespülungen, 2-in-1 lösungen und tonics - für 100 % schuppenfreies haar. Opportunity, plan, project, will, should, could, would, likely, and similar expressions certain factors that may affect these forward- looking statements, including the company's ability to achieve its goals referred to herein, are discussed on pages ˆˇ-ˆ˘ of this annual report. The cost for head & shoulders: smooth and silky ranges from 6 to 9 dollars depending where you buy the shampoo the ad targeted teenagers and young adults the marketing was properly effective, and made the shampoo appealing.
Head & shoulders is america's #1 dandruff shampoo brand hair products range from shampoos, 2-in-1, conditioners to treatments - to get 100% flake free hair. A non-assessed essay on freedom and determinism this was submitted for a module on ideas of freedom in the second term.