A project synopsis on study of customer satisfaction for tata nano car in ramtek area (oct 2012-nov 2012) in partial fulfillment of master's degree in master of business administration rtm nagpur university, nagpur (ms) submitted by. Bhargava said tata needs to be given credit for pioneering efforts to provide an affordable car to the masses but consumers in india regard a car as being i think the nano failed because it failed to meet aspirations of customers in totality, not one or two factors the project at that price became an. Tata nano has an apt tagline people'scar and this concept has led to its popularity in the indian the customer has to visit either the sales office or any organized event and make a booking the project tata nano was designed to create an alternative for two wheelers at a nearby pricing range.
Tata nano reviews and complaints contact customer care: 1-800-209-7979 submit your complaint or review on tata nano customer care tata nano customer care tata motors limited customer satisfaction rating: 2% submit a complaint. Theoritical background customer satisfaction definition- 1customer customer satisfaction with tata nanodocuments questionnaire of tata nano customer a study on customer satisfaction with reference to docomo tata docomodocuments. Tata nano & car industry india is a company with majority of its population residing as low income group buying a car is still a dream for they educated the prospective customers on why not buy a nano when it gives everything at a half price it also highlighted once again the rational.
1 a project on study of customer satisfaction from tata nano genx presented by: shatabdi shipra shresth sreelakshmi nair anjali 2 introduction customer satisfaction has been the focal point in all most all marketing management strategies in. The tata nano has only a single large windshield wiper instead of the standard two the display model of the tata nano that appeared onstage in new delhi has not re-entered the research stream on the far right in front of the car, girish wagh, head engineer on the small car project, supervises. Project on advanced marketing research tata envisions that tata nano become a people's car which is affordable by almost everybody tata nano was first launched in india on 1. The researcher has selected the topic to get a better insight about customer satisfaction & public opinion about tata nano car this study would also help the customer to know more about the marketing strategies applied by tata motors the car being positioned as a car for lower class. Tata nano best car - duration: 2:27 jayeshbhai rawal 6,252 views tata nano: benefits and mileage review (hindi) (1080p hd) - duration: 2:48 sukhdev taneja 28,667 views.
So, nano essentially being a dream project for tatas, satisfied very competently all the criteria's of a successful launch ,that is, tiny price tag, performance, design, style, brand, welcoming customers, mileage, space, interiors as quoted by ratan tata on the eve of auto expo 2012 , 'nano is not a flop. Car tata nano project: inspiration tata nano: the people's car some highlights of tata nano taxt do you believe the tata nano will be profitable will tata nano lead to other advantages in the as global auto companies look at the nano being not whether customers in the rich economies.
Satisfaction governed by customer perception customer needed received variety is high example: tata nano which is a small and cheapest car of tata motors the threats of new entrance for nano can be suzuki global car, reva, bajaj's renault, nissan's small car, ajanta group's small car. Tata nano - world's cheapest new car is unveiled in india tata motors, one of the india's biggest car companies recently launched their long awaited one lakh but ratan tata still kept his promise and delivered the nano almost at his target price, forcing global car makers to take note in fact, many top. Introduction tata nano, pet project of the chairman of the tata group mr ratan tata was a car which was expected to change the face of automobile sector in india in the highly competitive small-car market of india, tata nano promised to set the bar so high that it would become extremely difficult for.
Finally this article concludes that tata nano is one of the best competitors of many automobile companies in india future work should be carried article is related to nano car, which is the example company, considered in the research process which initiated the researcher to consider this article. Project reports maruti 800 vs tata nano download this bba project report/ mba project reports from given links o to study on customers buying behavior and preferences and views about tata nano and maruti 800 by various methods of data collection. Tata nano customer satisfaction research proposal name: - samsudin sherasiya subject : - research methodology roll no : - 57 division if customer expectations meet with the perceived value of goods and service then customer is satisfied but if the perceived value of goods and service.
The tata nano is an inexpensive, rear - engine, four-passenger city car built by the indian company tata motors and is aimed primarily at the indian domestic the project work titled a studing on customer satisfaction towards tata nano in musiri town the collected data was. the tata nano customers are not satisﬁed with the performance of the car there is no signiﬁcant difference between many attributes the project work titled a studying on customer satisfaction towards tata nano in panipat city the collected data was analyzed using chi-square. Tata project provides simple and innovative solutions to deliver complex projects including epc, power generation, oil, gas and urban infrastructure we have in-house design and engineering capabilities and have successfully delivered projects on time making us one of the leading players in.