To study the consumer awareness of herbal cosmetic products to study about the factor influencing the consumer to use the herbal cosmetic products to study the level of consumer satisfaction towards herbal cosmetic products. A study on consumer buying behavior towards colgate toothpaste about the consumer buying behavior for toothpastes executive summary oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like neem sticks were used to maintaingood teeth. Consumer attitudes are a composite of a consumer's (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object within the context of marketing, usually a brand or retail store. Brand name played a vital role in selection of toothpaste in kolkata city brand image was considered to be a consistently favorable factor as a risk reliever consumer has a more positive attitude toward the product with a brand image than toward the product with no brand image 17. Attitudes towards international brands, the preference for international brands has been chosen as a key issue in our study to try to answer these questions, we propose to structure our paper into four main parts.
Customer's demand for fmcg products in rural market 80 is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the. District, to know the consumer preference over the brand/unbranded edible oil the study was elongated to reveal whether particular age group consumers prefer branded edible oils or not, along with the attributes that play important role in. At the heart of a successful brand is a great product or service while in reality brand loyalty is something the company and the brand do for their customerbrand loyalty brand loyalty is something that every company strives for and believes they can attain backed by creatively designed and executed marketing that is a consumer so loyally.
Consumer gets brand preference only when that brand lives up to his expectation different promotional-mix elements can help marketers to retain his customers as well as to attract new customers distribution network and aftersales service also become critical in evaluation. Consumer is king' -the statement carries profound truth in it today the success of any firm depends upon the satisfaction of consumers for satisfying the consumers the firm should know about. The results indicate that there is a significant (2010), toothpaste brands - a study of consumer association between age group of consumers and their behaviour in bangalore city, journal of economics and behavioural studies, 1(1): pp27-39 brand preference towards tooth paste and there is a significant association between age group of.
447 a study on consumer preference towards branded jewellery 503 consumer perception towards toothpaste project topics for marketing and general management. Abstractthis study on the consumer preference for toothpaste brands in enugu metropolis enugu state is intended to closely understand how consumers make their brand choice the objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. Influencing consumer preference for toothpaste brands brand name, color, design, package material, product life, and pack size emerged to be the most influential components, while use instructions, grade information, texture of packaging material, and graphic illustration influenced preference to a moderate extent. Consumer based brand equity which ar e affected by sales promotions and specifically what type of sales promotions, whether price promotion or premium promotion is suitable for a gi ven market. The customer preference and satisfaction towards the selected foreign branded cosmetic products among the tirupur city keywords: globally, innovation, cosmetics, foreign brands, consumer satisfaction.
Consumer preference on toothpaste brands in enugu metropolis abstract this study on the consumer preference for toothpaste brands in enugu metropolis enugu state is intended to closely understand how consumers make their brand choice. Consumer buying behaviour towards toothpaste brands _ toothpaste industry overview, toothpaste companies, toothpaste brands, co determine the role of consumer preference towards signal toothpaste factors influencing consumer behavior specially focus on-colgate. The specific objectives of present study are to analyze the factors influencing the brand choice, to ascertain the factors affecting the purchasing and to study the brand loyalty of toothpaste.
The customer of toothpaste were selected for the consumer satisfaction, the whole study is concentrated on the function area ie is customer satisfaction towards toothpaste brand footwear 25 plan of analysis. Consumer preference all marketing starts with the consumer so consumer is a very important person to a marketer consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase.