Clocky marketing case essay clocky is not ready to be manufactured - clocky marketing case essay introduction the unsolicited media attention clocky received immediately sparked the interest of consumers both needing and wanting such a product. Clocky marketing challenge clocky is not ready to be manufactured the unsolicited media attention clocky received immediately sparked the interest of consumers both needing and wanting such a product. What are the key marketing challenges facing gauri nanda and how would you prioritize them 1) timing clocky got a lot of media attention approximately a year early from commercialization the hype it is having might have a negative and positive affect towards when actually gauri introduce the product to the market. Nanda homes is the manufacturer of the clocky and tocky alarm clocks what began as an assignment for a course has since won many awards and has sold world wide gauri nanda, a graduate student at the mit media lab, invented clocky as an assignment for her industrial design class.
1 what are the key marketing challenges facing gauri nanda how would you prioritize them in terms of which are most crucial to effectively bring her new product to market. The key marketing challenges facing gauri nanda involved three separate and distinct factors: a) the first involved the disparity in the exposure that her product received and the availability of the product itself. Clocky case graduate student is the founder of clocky clocky is an innovative alarm clock designed for people who have difficulty getting out of bed in the morning.
Msc marketing clocky: the runaway alarm clock stephen power 12252506 msc marketing full-time dr andrew keating consumer marketing mkt40680 background in the autumn of 2004, an mit graduate student named gauri nanda came up with an idea for an innovative alarm clock as part of an electronics project. Given her marketing challenges, goals and capabilities, it is in nanda's best interest to position clocky in the fun market segment the fun market is likely to be bigger and would allow her to focus on the cute/humanizing qualities of clocky, rather than have to deal with the questions of effectiveness that targeting the need market. After clocky's and nanda's wide appearance in media and wining ig nobel prize, a unique situation for marketing clocky was created, that is signiﬁcant interest to the product, readiness to buy and some predictable demand (awareness about product and forming attitude to it even before its launch. After presenting clocky to her class in the fall of 2004, she threw it in the back of her closet she'd almost forgotten about it until the next spring, when several tech bloggers stumbled upon a.
While preparing for clocky's launch, nanda was faced with countless marketing challenges that could potentially ruin her product one of the biggest issues was preparing a manufacturing plan that would allow for clocky to be profitable. Clocky jules boletis gera lenssen lotte huisingh joost verbakel ann-kathrin beiderwellen clocky gives waking up a new dimension key marketing challenges choice of producer and retailer retail price danger of becoming a fad target segmentation positioning differentiation from competitors marketing communication how to retain the leverage gain from pr generating publicity at market introduction.
There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur gauri nanda created clocky her runaway hit has been the inspiration for several cases written by professor elie ofek in the spring of 2005, media outlets from gizmodo to good morning. Nanda is afraid that the fun market approach could lead to clocky being classified as a fad item so improving the fun element of clocky might increase the sales of clocky as a gift as well the need market exist out of people for whom getting out of bed each morning posed a challenge. What are the key marketing challenges facing gauri nanda how would you prioritize them in terms of which are most crucial to effectively bring her new product to market (1) 1 expenses to educate customers 2 lack of resource 3 lack of many new functions and high price (2) 1 lack of many new functions and high price 2 lack of resource 3. Clocky marketing analysis introduction in 2005 gauri nanda, supported by neuroscience research that demonstrated the depth of the average american's sleep deficiency problem, created significant media buzz with the prototype of her revolutionary alarm clock clocky.
Case questions clocky: the runaway alarm clock spring 2016 1 perform a thorough case analysis and identify the key marketing challenges gauri nanda is facing. However, considering her low budget and resources, lack of experience, and the seemingly high demand in the market place, producing clocky and marketing the product was tricky since the product needed at least another year to be fully developed, nanda faced a challenge whether or not to keep up the hype or let it die out. With clocky, gauri nanda reinvented the alarm clock concept by introducing new technology and a new level of interaction with the end users although the alarm market is fairly homogenous, wherein consumers have roughly the same preferences and the existing brands would be similar and cluster around the middle of the scale , each of these consumers may actually react differently to marketing. Clocky marketing analysis 4935 words | 20 pages product that had a growing following but was still over a year away from production, nanda was faced with a number of difficult decisions as she attempted to devise a marketing plan to bring her clocky project to fruition.